How many spam messages do you receive in your LinkedIn inbox? The problem is most people still don’t know what messages they should or shouldn’t send on LinkedIn. If you are like many LinkedIn users, you might not even know what’s considered spam. Some of my most popular blog posts have been on the topic of LinkedIn etiquette and best practices. This tells me many people want to know the right way of doing things on LinkedIn. I’m still surprised by the number of messages I receive from my connections and fellow LinkedIn members that break some of LinkedIn’s most fundamental rules of etiquette. Sending these types of messages will often hinder rather than improve your ability to achieve your goals on LinkedIn, whether you want to:
Here are seven messages you should never send on LinkedIn and why. You may have seen these messages in your own LinkedIn inbox or even sent such messages yourself not knowing better. Don’t Send These 7 LinkedIn Messages1. Sending the default connection requestUnless you know the person VERY well, never send the default connection request. Personalize every connection request you send to the people you don’t know or don’t know well. I get it. LinkedIn makes it easy to send the default connection request, especially on the mobile app. You must consciously avoid sending the default invitation. You have to take the time to do a little research so you can write a personalized connection request. A personalized LinkedIn connection request gives your potential connection a good reason to click the Accept instead of Ignore button in response to your request. If someone clicks Ignore, they will also have the option to select “I don’t know this person.” WARNING: If you receive an excessive number of “I don’t know this person” responses, your account could be restricted, requiring you to have the email address of every person you want to connect with. This will immediately destroy your ability to connect with prospects and expand your network. Personalizing your invites is not optional if you want to succeed at connecting with new people or generating leads using LinkedIn. If you stop sending this one type of message alone, you will significantly increase your success on LinkedIn. Most people are not doing it, and your invite will stand out. I receive hundreds of connection requests every week, and still, fewer than one percent of them are personalized in any way. PRO TIP: Particularly on mobile devices, it is far too easy to accidentally send the default connection request before you have the chance to personalize it. Make sure you go to the person’s profile to send a personalized connection request from there. (Check out Tip 15 to learn how to Personalize LinkedIn Connection Requests on Mobile). 2. Requesting a recommendation from someone you don’t knowYes, this really does happen! If you don’t know the person, DON’T ASK for a LinkedIn recommendation or even a skill endorsement. Doing this will significantly hurt your credibility with the person you ask. Even if they do write you a recommendation, it will not have the same impact as one created by someone who knows you and your work well will. Recommendations = Social ProofThe reason recommendations are so important is they provide Social Proof. When people are deciding with whom to do business, they are often swayed by the decision’s others have made. Think about Amazon reviews. People want to see what others say before they decide to invest in a product or service. The more recommendations you have, the better, but quality recommendations are essential. Ask for at least five recommendations from credible people who can genuinely vouch for who you are and what you do. When requesting a recommendation from someone who knows you and your work, invest time into personalizing your request. It’s key to successfully getting a recommendation. Another key factor in getting LinkedIn recommendations is to strike when the iron is hot. Each time you receive some form of testimonial or praise via email or private message, thank the sender and ask if they would be comfortable writing that in a LinkedIn recommendation. When writing your request for a recommendation, it is helpful to tell your connection why you are asking. You can simply say you’ve been working on your LinkedIn profile and the next step is to gather some new recommendations. In your request, you can include a few bullet points relevant to the LinkedIn recommendation you want them to write for you. Many people don’t know what to write. Helping them with this task can increase the likelihood they will take the time to write you a recommendation. Asking them to address specific aspects of your product, service or their experience working with you can give them the inspiration they need to craft a thoughtful and compelling recommendation. 3. Using “I saw you viewed my profile” excuseWhile it is a great idea to regularly check the Who’s viewed your profile page on LinkedIn, don’t use “I saw you viewed my profile” line as an excuse for contacting your new connections. A person may have many reasons for viewing your profile. Rather than addressing why they viewed your profile, focus on telling them why you would like to connect with them. There is great benefit to connecting with individuals who have already shown some interest in your profile. If they are someone you want to connect with, send them a personalized connection request. With a free account, you’ll see only the last five people who viewed your profile. With a Premium or Sales Navigator account, you’ll see every person who’s viewed your profile in the previous 90 days. 4. Requesting too much too soon from new connectionsMany new connections ask me to have a call with them for no apparent reason. I don’t know anything about them. Nor do I know what they want to talk about. Yet complete strangers feel compelled to request I take time out of my already very busy day to talk to them about an unidentified topic for an unspecified length of time. Unless you have a lot of extra time on your hands, I’m sure you can see why this request is a bit ridiculous. On average, I get about 40+ unspecified requests from people wanting to pick my brain, have a phone call or meet for coffee every month. Complying will all the requests would consume over 25% of my work hours each month, taking away from the time I need to spend on my business and my clients. Time is valuable, especially for a busy business owner or executive. Relationships on LinkedIn are just like relationships in person. Would you shake someone’s hand at a networking event and then immediately ask them to book a meeting with you? Or would you start a dialogue with them getting to know them a little better and establishing some rapport before asking for anything? I hope it’s the latter! It is exactly the same process when building relationships on LinkedIn. After someone accepts your connect request, focus on getting to know them and their needs. Then find a way to provide them with value and establish your authority on your topic. Then and only then should you ask someone for their time in the form of a call, video chat or in-person meeting. 5. Sending a sales pitch for your product or serviceSending a message pitching your product or service to your connections is a great way to get blocked and/or reported as spam. It will definitely turn most (if not all) people off. Similarly, to the last scenario, it is critical you build a relationship with the person before asking them for anything. Sending a pitch message is the epitome of lazy sales and marketing. And if laziness worked, everyone would be a millionaire. 6. Asking to follow you on Facebook, Twitter, etc.Many LinkedIn users are not active on Facebook, Twitter or Instagram. Asking them to follow you on any of those platforms is a waste of time. If you want them to follow you on other platforms, find them on those platforms and engage with them there. 7. Writing overtly personal messagesStrangely, people do send these, despite the fact that LinkedIn is a professional social network. Whether or not you think you are being respectful sending this type of message, you need to think about how the other person receives it. They might not perceive the message the way you mean it. Remember, LinkedIn is not a dating site – it is a business platform. Always keep it professional. Irrelevant messages on LinkedIn are spamThe term spam means different things to different people. To me, spam is anything the receiver doesn’t find valuable. Make sure any message you send to a connection is relevant to them; otherwise, don’t be surprised when they don’t respond or –worse – mark it as spam. Do NOT send your connections any sales communication or irrelevant information. They will consider it spam. The main point of using LinkedIn is building professional relationships. Everything you send your connections should be to further that goal. Communicate in a way that benefits your connections if you want to stand a chance at building relationships with them. What types of LinkedIn messages do you receive that drive you crazy? Did I miss anything on this list of messages not to send on LinkedIn? Let me know in the comments below. The post 7 LinkedIn Messages You Should Never Send appeared first on Top Dog Social Media. 7 LinkedIn Messages You Should Never Send published first on https://themarketingheaven.tumblr.com/ via Tumblr 7 LinkedIn Messages You Should Never Send
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You’re on a tight budget, most small business owners are, but you need to get the word out about your business, your product, a campaign you are running. How can you get this done without mortgaging your house? This week’s superhero Jill Holtz from MyKidsTime tells us about a campaign they run to promote potatoes. […] The post How MyKidsTime Drove 7,000 Clicks To Their Website With Potatoes + Video Mistakes? appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business. How MyKidsTime Drove 7,000 Clicks To Their Website With Potatoes + Video Mistakes? published first on https://themarketingheaven.tumblr.com/ via Tumblr How MyKidsTime Drove 7,000 Clicks To Their Website With Potatoes + Video Mistakes? Connect on Facebook Share Shownotes LinkedIn Reactions Just like Facebook I am happy http://bit.ly/2UVUraB Twitter testing swipe to like Like Tinder I think I’d prefer some consistency across channels like double tap to like And I’d just love reactions https://twitter.com/MattNavarra/status/1116363237753335810 Facebook video guidelines 3 mins long HD Tags Description Thanks Linda Denny http://bit.ly/2DhUkvX Twitter testing […] The post LinkedIn Reactions Are Here And We’re Going To Love Them – DigitalCoffee 12th April 2019 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business. LinkedIn Reactions Are Here And We’re Going To Love Them – DigitalCoffee 12th April 2019 published first on https://themarketingheaven.tumblr.com/ via Tumblr LinkedIn Reactions Are Here And We’re Going To Love Them – DigitalCoffee 12th April 2019 How To Prepare Your Facebook Ads For Better Results Better Sales and Better Return On Investment4/2/2019 Look at that ‘Boost’ button. It’s calling you. Facebook make advertising so easy, don’t they? But is it really that simple? Hitting the Boost or Promote Page buttons without planning is a gamble. Sometimes it works, at others, it feels like a waste of money. I think you already know that the Boost button isn’t […] The post How To Prepare Your Facebook Ads For Better Results, Better Sales and Better Return On Investment appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business. How To Prepare Your Facebook Ads For Better Results, Better Sales and Better Return On Investment published first on https://themarketingheaven.tumblr.com/ via Tumblr How To Prepare Your Facebook Ads For Better Results, Better Sales and Better Return On Investment The best Twitter bios have one thing in common: They’re original. That being said, writing a creative Twitter bio is easier said than done. Twitter bios are where your brand gets to introduce itself, offer an elevator pitch, and set the mood—all in 160 characters or less. Some brands can do this with a single emoji. Others push it to the character limit. But the worst look like all the rest. Having a good Twitter bio matters. The words (or emojis) you choose, and the order you put them in, communicates volumes about your brand. Just ask Hillary Clinton who made headlines for starting hers with the word “wife.” She’s since switched it up a little. To make sure you use the best words in the best order, we’ve rounded up tips, tricks, and examples, to fill you with enough Twitter bio ideas to inspire your own. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. How to write a good Twitter bioFollow these tips to write clever and creative Twitter bios for yourself and for your brand. Introduce yourselfSay hello to prospective followers by telling them what you do. You may choose to add a brief description of your products or services, share important qualities about your brand, or tell people what to expect when they follow you. Take your spaceWith a maximum of 160 characters, Twitter bios are brief. So, take all the space you need to convey essential information. Plus, a recent study found more characters in your bio equals more followers. Leave disclaimers to the endIf you must include legalese or disclaimers like “Retweets ≠ endorsements,” don’t start with them. Use a catchy phrase, humour, or even an emoji to reel people in: hook, line, and follower. Show some personalityBe funny, be serious, be kind. Whatever your brand personality is, be sure to show it in your Twitter bio. Give people a taste of the flavor of your content. Include the right keywordsTwitter bios are searchable. In other words, Twitter bios are indexed by search engines such as Google and Bing. So put your SEO skills to work and optimize by including relevant keywords. Toot your horn, tactfullyTwitter bios are a space for mastering the humble brag. Awards, rankings, or recognition can act as important social proof, especially if you’re brand isn’t well known. Just don’t overdo it. Take it from “award-winning & -losing freelance journalist” Lauren Duca, who humble flexes among the best. Call followers to actionWant followers to tweet with a certain hashtag, visit a specific website, or sign up for a particular newsletter? Then be sure to include a call-to-action in your Twitter bio. Link other accountsIf your brand has multiple Twitter accounts, it may be worthwhile to include something like a directory so they know where to find them. That may be especially true if customer service is a core pillar of your brand’s presence on Twitter. But this strategy is also useful for companies who run accounts in multiple languages. Throw in an emojiHow does the saying go? An emoji is worth a thousand words? Okay, not exactly. But emojis can help convey more within the bio’s limited character space. And they can add a splash of colour and character to your bio. Hashtag tastefullyA recent study found that when it comes to Twitter bios, the number of followers decreases as the number of hashtags increase. Hashtagging keywords tends to look spammy, so stick with a brand or campaign hashtag. Bonus points if you can use it in a sentence. Honey, look how seamlessly the Fab Five does it: “#QueerEye is back & looking better than ever.” Can you believe? When all else fails, there’s always the Twitter Bio Generator. While it’s always better that you write your bio, this bot may help get started with fresh ideas. 30 Twitter bio ideas to inspire your ownFunny Twitter bios tend to curry the most favor, but these brand accounts get creative in more ways than one. Take these Twitter bio ideas and run with them. 1. Innocent DrinksThis London-based juice maker doesn’t skip the introductions. In less than 15 words, the brand offers greeting, explains what they do, and shares that they give back. While short and to the point, this Twitter bio speaks volumes. 2. The Honey Pot CoWith a plant emoji to reinforce its plant-based ethos, a breakdown of product ingredients, and a real-talk description of who makes it for who, Honey Pot leaves few questions unanswered. Also note the subtle humble brag. 3. Red LobsterWith little need for introductions, the header image says it all. Red Lobster is able to keep its Twitter bio short and sweet. Some fresh wordplay allows the food chain to tell you what to expect from their food and Twitter content all at once. And the hashtag squared away at the end of the copy seals the deal. 4. CalmCalm hooks people into their Zen vibe with its calming “Take a deep breath” reminder. A descriptive introduction, aided by some #1 swagger, deftly delivers the details followers may need to know. And the bio doubles down with two emojis that help set a positive and relaxed tone. 5. AndroidAndroid’s Twitter bio succinctly tells visitors what to expect, and who to expect it from. It’s can be helpful to let followers know who the tweets are coming from, especially when you’re backed by a brand as big as Google. 6. Merriam-WebsterMerriam-Webster’s Twitter bio is another good example of how to share an overview of themes and introduce the people behind the tweets. Logophiles who choose to follow the account know what’s on the docket, and that its being served by a team of experts. 7. HootsuiteNot to toot our own horn, but Hootsuite’s Twitter bio checks a lot of boxes. An informative introduction, good keyword density, subtle social proof, a call-to-action, and a link to the support account are neatly packed into 152 characters. Pro tip: If you plan to include a link in your bio, make sure to save space with a URL shortener. 8. RuPaul’s Drag RaceRuPaul’s Drag Race offers a master class on Twitter bios, with a greeting, preening, handle linkage, and hashtag all in the first sentence. The second sentence, “Everybody say love!” ties in one of the show’s catchphrases while also setting tone and informal community guidelines. 9. JetBlueA little double-entendre goes a long way on Twitter. In this case, JetBlue hooks people in with a friendly greeting. Airlines are known to take heat on Twitter, and JetBlue anticipates this by directing tweeters to call or email. The airline offers further assistance by putting their help line number in the address field. 10. 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